lvbx fresh

client: Lovebox Festival, MAMA Festivals, Stormzy.

reshaping festival merchandise for a younger audience.

  • Lovebox Festival needed to revamp its merch and wanted young creatives to do it. i informed strategy on the merch designs, merch activation event and social media marketing activity.
  • this project was in collaboration with Stormzy and was featured on ITV News.

credits:

  • archtype, Melanie Sernat, Ellie Hutchinson, Jordan Reilly, Gabrielle Chudi, Naomi Kimpenu, Meryem Day, John Parry, Michael Beckford-Chin, Nattisha Joseph.
some members of "LVBX Fresh" at the printers.
the "LVBX Fresh" team with "Stormzy".
"LVBX Fresh" member "Jaydon" learning how to set up a screen print.
sports ethnography