client: Lovebox Festival, MAMA Festivals, Stormzy.
reshaping festival merchandise for a younger audience.
- Lovebox Festival needed to revamp its merch and wanted young creatives to do it. i informed strategy on the merch designs, merch activation event and social media marketing activity.
- this project was in collaboration with Stormzy and was featured on ITV News.
- archtype, Melanie Sernat, Ellie Hutchinson, Jordan Reilly, Gabrielle Chudi, Naomi Kimpenu, Meryem Day, John Parry, Michael Beckford-Chin, Nattisha Joseph.