i’m josh, an award-winning strategist and researcher, with a focus on people, culture and community. i use data and stories to better understand people, challenging brands to recentre their work in their audiences. my work focuses primarily on young people, marginalised groups, and radical social purpose.

in research, i do qual [ethnographies, focus groups, interviews], quant [survey build-out + analysis], insights [youth + marginalised communities], and reporting.

in strategy, i do brand strategy + identity, communications strategy [b2b + b2c], behavioural change communications, cultural strategy, youth strategy [and yes, i’ll help on a pitch].

clients include eBay, Pinterest, NHS, Converse, University of the Arts London, the Mental Health Foundation, hundo, Lovebox Festival, Stormzy, Boiler Room, Teach First, Queer Student Awards, more.

i don’t enter awards, but here’s some people gave me anyways: BIMA 100 Rising Star 2019, GUAP Magazine X Converse ‘The Blacklist’ 30 under 30 for 2020, The Dots 100 Rising Stars Inspiring Change in 2020, Highly Commended ‘Innovation of the Year’ at The Drum Social Impact Awards 2020.