i’m a strategist and researcher, with a focus on culture and community. i use data and stories to better understand people, challenging brands to recentre their work in their audience.

my work centres young people, marginalised groups, and radical social purpose. i’ve worked on and led ethnographic, survey-based and interview-based research projects, informed brand strategy, social media content strategy, b2b & b2c marketing strategy and behavioural change comms.

my clients include: Lovebox Festival, Converse, NHS Blood and Transplant, ICMP, Stormzy, Queer Student Awards, DLT, Samm Henshaw, UAL, Mental Health Foundation, Hype Collective, and more.

i’m available for freelance strategy, research, and consultancy. just ask!