co-founder of archtype | merch, insights & strategy.

josh akapo is the co-founder (leading accounts & strategy) of creative agency archtype – moving at the pace of culture in merch, design and digital – helping facilitate impactful moments for Lovebox Festival, Stormzy & DLT.

josh does creative research & insights at Hype Collective, a student marketing agency that works with brands like Co-op, Adobe and Monster.

josh is also a part of youth mentoring not-for-profit Joined Up Thinking as their comms & marketing director. he’s helped curate projects helping young, especially young ‘bame’ people to stand out and reach their potential, working with NHS Blood & Transplant, 23red agency and local authorities.

josh cares deeply about the advancement of young people and the advancing the important moments coming from culture.

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he is also studying at King’s College London.