client: NHS Blood and Transplant

encouraging young Black londoners to talk more about deceased-organ donation.

  • gen z and latter millennial Black people needed an authentic, familiar, and informative voice to kickstart the conversation surrounding organ donation. so i recruited, briefed, and directed young Black organ donation champions to create social media campaign material centring honest talk on organ donation.
  • this campaign had an over 100k reach and generated over 20k views across youtube, twitter and instagram.


  • Royal Free Hospital Kidney Patients Association, Creative Youth Zone, Joined Up Thinking, Dr Sarah Afuwape, Denzel Kessie, Jaydon Sullivan, Akua Kezia, Melissa Cofie, Santella Austin, Precious Oladipo, Dominique-Karis Amponsah.