y-pod
client: NHS Blood and Transplant
encouraging young Black londoners to talk more about deceased-organ donation.
- gen z and latter millennial Black people needed an authentic, familiar, and informative voice to kickstart the conversation surrounding organ donation. so i recruited, briefed, and directed young Black organ donation champions to create social media campaign material centring honest talk on organ donation.
- this campaign had an over 100k reach and generated over 20k views across youtube, twitter and instagram.
credits:
- Royal Free Hospital Kidney Patients Association, Creative Youth Zone, Joined Up Thinking, Dr Sarah Afuwape, Denzel Kessie, Jaydon Sullivan, Akua Kezia, Melissa Cofie, Santella Austin, Precious Oladipo, Dominique-Karis Amponsah.
designed by denzel kessie & jaydon sullivan.
left to right: santella, sarah, precious, akua, mottie, melissa, josh, denzel, jaydon.
