black to z

client: Pinterest UK

building equity in Black community spaces by empowering Black UK creativity.

  • Pinterest sought creative and communications support to encourage new Black users onto the platform, and grow their Pinterest for Business offering amongst cultural connectors in the UK.
  • i supported client and agency teams with consumer insights, consumer messaging and strategic briefing materials for the campaign activation.
  • the resulting campaign, Black to Z, saw 26 Black businesses and creators showcase their work in social ads and OOH billboards across london, with the activation event drawing over 100 Black influencers, journalists and celebrities together to celebrate Black creativity.


  • Coldr, The Elephant Room.