black in bloom

client: eBay UK

supporting Black women founders to sustainably grow their business ventures.

  • to show its committed support of Black women entrepreneurship, eBay UK partnered with Black Girl Fest to launch their seller academy programme. this programme gives Black women entrepreneurs insider tips to grow and thrive in eBay’s marketplace, whilst showcasing their businesses via a Black-owned hub in eBay’s website; Black in Bloom.
  • i supported the communications strategy for the campaign platform, and produced research around inequity in Black business to support campaign launch press activity.


  • Coldr, Mediacom, FEED/DEPT, SEEN Connects.